MarketingSellingSelling Real EstateStagersTips for Sellers


You’ve decided to sell your house. You’ve cleaned until the house sparkles and you are exhausted. You’ve  made the bed, tossed the trash and hidden the kitty litter.  You’ve even painted and fixed everything that isn’t working that you never got around to in all the years you lived in the house. You’ve replaced lightbulbs with ones with more wattage. You’ve put money into landscaping the grounds.  All that should be enough, right?  Unfortunately it’s not.  There’s something called “staging” that can take your house from something that looks really good to something that looks absolutely great. We sat down with Monica Murphy, of Preferred Staging, to get all the details.

Staging is important for all the same reasons that marketing in general has changed.  Consumers now have access to a ton of online sources and reality shows.  They’ve seen the best and so they demand more.  Purchasers nowadays are also busy and are less motivated to take on home improvement projects. They are looking for “showroom ready.”

It’s the stager’s job to present your house to the world. He or she will come to your house, take a tour, and advise you on how that can be done. In some cases, especially with vacant homes, that may mean fully furnishing. along with accessories. In other cases, only certain rooms need to be staged, or even accessorized.

The stager will explain the cost of such staging and will review the staging contract with you. Generally, contracts last 90 days. She will also tell you how long it will take to stage your home, usually one full day.

If all of this has you seeing dollars flying out the window, know that homes that have been staged sell more quickly and at higher prices than homes that haven’t.  The staged house is beautiful and neutral at the same time.  That means it is visually inviting but not so personal as to have a prospctive purchaser only see your life and not his own. t’s simple: People who walk through a staged home can imagine their lives in the house. And that’s what marketing a house is all about.

For more information about staging, contact Monica Murphy at

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